The LINK every trademark manager should have in their favourites for 2017 is TMView.

The trademark industry is in massive upheaval at present, with many years of the same still in front of us.  Since 2012 we have seen laws being changed constantly, then implemented, usually with very little advance warning, resulting in the following:

  • Price hikes all over the world (Mexico, Thailand, USA, EU)...some of them being applied retroactively (Kuwait, Bahrain)...sometimes several increases in the same year in the same country (Saudi Arabia) and the ones we can expect soon (Canada, Bangladesh, Saudi, Singapore).
  • Electronic systems are being put into place, resulting in the inevitable learning curve, new class codes, unreliable search engines, and other process glitches (Saudi Arabia, Qatar, China, Canada).
  • Additional documentation requirements are being put into place (China, Saudi Arabia, West Bank, USA)

TMView is the increasingly exciting “worldwide trademark database”.   TMView has been around now for several years, but until January 2017 was only minimally useful and only occasionally available.

Finally fulfilling its promised potential, in the last 2 months the TMView has turned into a valuable tool.  The closest thing we have to a “worldwide trademark database”, the TMView has become increasingly reliable, providing more & better international trademark data with an increasing number of search options.  I have recently included the TMView worldwide trademark search engine as one of my regular search sources for any country.

It is the joint creation of the 5 largest trademark offices in the world (TM5), consisting of: USA, Japan, South Korea, EUIPO, and China.  There was rapid membership growth in 2016 resulting in a current total of over 50 countries as we enter 2017:

  • Malaysia and Cambodia joined in December 2016
  • Georgia & Albania joined in July 2016
  • Brazil joined in February 2016
  • Hungary continues to try to join into 2017

Even WIPO applications were added in September 19, 2016, although I was still fighting to properly access those records just before Christmas...and again last week.

The TMView is still very much a work in progress, but it is evident that eventually this single global search tool can and will be used by global trademark managers to increase their own knowledge and control of their worldwide trademark portfolios without increasing costs.

The world continues to become much smaller commercially, as brands move globally through the Internet, with your without their owners’ permission.  The TMView is a great (free) tool to use in taking that first step towards expanding your brand internationally.  There is no substitute, however, for an experienced international trademark searcher, especially in these turbulent, evolving times.



03/07/2017 4:21am

Thank you for this report. This is really have to be known by everyone!

03/31/2017 7:43am

As a brand strategist, you need to incorporate your product or brand with a trademark. A trademark that would mark in the minds of your market. With the emergence of a thousand brands, you'll need to stand out and offer the people a new experience. The internet would be a good platform to start advertising your product. It reaches an audience huge enough for your product to be exposed and known. What will you need is a great content that would pique the interest of your readers and prospective markets.

06/08/2017 7:04pm

The internet is a great way to advertise brands internationally. It will increase the sales and the awareness of it. People today spend more time on the internet. Traditional advertising is decreasing a reason why engaging in the digital marketing is a practical way to use. The internet is also a convenient way to buy and sell products. You can control your business with only using your fingers. Everything now is a one click away.

05/22/2017 11:55am

The information that you have shared which is related to internet of trademarks can be useful for every person who is working on the internet mostly related to internet marketing and else. Moreover, it is a good piece of information for those people who are in their learning phase or for students who remain in search of useful information for their assignments.


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